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	<title>Comments on: The Essence of the Red Cross &#8211; In Three Words</title>
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		<title>By: JoAnn Woody</title>
		<link>http://duanehallock.com/2010/01/18/we-are-there/#comment-183</link>
		<dc:creator><![CDATA[JoAnn Woody]]></dc:creator>
		<pubDate>Mon, 18 Jan 2010 14:56:51 +0000</pubDate>
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		<description><![CDATA[Excellent!  

One of the things I was encouraged to do when preparing for media spots was to &quot;think in soundbites&quot;.  To plot out in my mind the direction I wanted to go with my statement, and then figure out a short and concise phrase that would serve as a strong summary of that direction.  The fewer the words the better, the stronger the words the better.

The key message you have presented is absolutely dead on.  Short enough to be memorable and strong enough to be inspiring.]]></description>
		<content:encoded><![CDATA[<p>Excellent!  </p>
<p>One of the things I was encouraged to do when preparing for media spots was to &#8220;think in soundbites&#8221;.  To plot out in my mind the direction I wanted to go with my statement, and then figure out a short and concise phrase that would serve as a strong summary of that direction.  The fewer the words the better, the stronger the words the better.</p>
<p>The key message you have presented is absolutely dead on.  Short enough to be memorable and strong enough to be inspiring.</p>
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