This week a headline on CNN grabbed my attention. It read, “Young job-seekers hiding their Facebook pages.”
My first thought was, “That’s pretty stupid!”
My second thought was, “If it’s not stupid, it’s at least naive.”
If you are looking for a job, you already have strong competition from other job seekers. Therefore, you need every available tool to differentiate yourself in a crowded job market. Facebook can be a very effective tool for branding yourself.
The CNN article began with the story of a college student who wanted “to keep his personal life (hidden) from potential employers while applying for summer internships.” I’d like to remind that young person that there is no shortage of people applying for those same internships. So, what sets him apart from all the others? How is he special? How is he differentiated?
The 2.0 world we live in requires authenticity and transparency. Those who are inexperienced in branding themselves naively believe they can present themselves in a one-dimensional way. Read the rest of this entry »