Sometimes my ideas hit the bullseye. Other times they miss the mark and fall like errant darts, hitting the floor with a dull thud.
That’s the fun of working in marketing and communications!
This is a personal blog where I talk about marketing communications, business strategy and life in general. Though I write from my vantage point within the nonprofit world, I’ve discovered that creative ideas can come from anywhere—a casual conversation in the local coffee shop, a well-written post by another blogger or lunch with a colleague who shares my commitment to make this world a more beautiful place.
Linus Pauling, the noted author and scientist, once said, “The best way to have a good idea is to have lots of ideas.” That quote reminds me I don’t have to be perfect to be successful. I never expect my ideas to hit the bullseye every time, yet I keep trying and I keep having fun. Though I take business quite seriously, I’m most effective when I think of marketing as a game.
Just so you’ll know…
I am a corporate communicator, marketing strategist and brand developer at the American Red Cross of Greater Kansas City. This is a personal blog, however, and the ideas presented here are exclusively mine and not necessarily those of my employer.
The social media revolution has blurred our personal and professional lives and it’s often difficult to find where one ends and the other begins. Fortunately, my overlapping roles are transparent and complementary.