The mission of my marketing department, as described in a previous post, is to 1) build interactive relationships, 2) increase community support and 3) generate revenue. How do we actually do that?
My marketing team here at the American Red Cross accomplishes its work in these three steps: Read the rest of this entry »
2 Comments | 
Marketing & Strategy | Tagged: 2.0, communications, Facebook, Google, mission, mission statement, personal mission, publications, Red Cross, social media, TweetDeck | 
Permalink
Posted by Duane Hallock
As a marketing professional, I often ask myself why my organization needs marketing. Why does my marketing department exist? What impact do we really have?
Sometimes I think it would be fun to remake the classic movie A Wonderful Life so we could see what the world would look like had we never come into existence. What would the company look like if marketing never appeared on the organization chart? What would be lost if my marketing group “went out of business?”
Leave a Comment » | Marketing & Strategy | Tagged: 2.0, fundraising, marketing, mission, mission statement, nonprofit marketing, Red Cross, revenue | Permalink
Posted by Duane Hallock
A nonprofit CEO recently sent a question to my Facebook inbox. “I am trying to write a new mission statement and also to create a vision statement,” she said. “My problem is I am not sure what the difference is. My vision statements tend to look like mission statements. How are they different?”
Excellent question. She’s probably among a majority of business people who are confused about the two. Not knowing the difference contributes to foggy thinking and an incomplete vision. Here’s how I distinguish the two:
The mission and the vision should be complementary.
A mission statement should be differentiating and guide management in making day-to-day decisions about the company’s operations.
A vision statement, on the other hand, is usually more inspiring. Rightly done, it reflects the shared vision of the key stakeholders. It’s something everyone feels passionately about. People should rally around their vision, and it should compel them to work together on making that vision their new reality.
2 Comments | Marketing & Strategy | Tagged: mission, mission statement, vision, vision statement | Permalink
Posted by Duane Hallock
Several years ago I was a guest of the Jewish Federation of Greater Kansas City at a workshop on “The 7 Habits of Highly Effective People.” One of the exercises was to write a personal mission statement. Intrigued with the process, I continued revising mine long after the workshop concluded.
You see, I’m one of those people who needs to know WHY. I want to understand my raison d’être—my reason for being. I’ve spent quiet moments thinking about my purpose in life, and I’ve come to realize that my personal and professional missions merge together seamlessly.
My threefold mission in life is:
That’s it in three word: understand, create and share. Those words came to life after I spent considerable time exploring the colorful dimensions of each.
Leave a Comment » | Life in General, Marketing Oneself | Tagged: 7 Habits, abundance, create, life mission, mission statement, personal mission statement, share, understand | Permalink
Posted by Duane Hallock
Duane Hallock is a marketing guy who focuses on strategy before tactics, loves the social media revolution and believes our best days are yet to come.
 | Kevin on Why Not Differentiate Yourself… |
 | Michael Watkins on How to Succeed in the First 90… |
 | Duane Hallock on When the Emperor Has No C… |
 | Doug Knowlton on When the Emperor Has No C… |
| Duane Hallock on Do You Ask Good Questions… |
 | Mel Campbell on Do You Ask Good Questions… |
| Duane Hallock on My Week in Greensburg after th… |
 | Andrea on My Week in Greensburg after th… |
| Duane Hallock on Do You Ask Good Questions… |
 | Patrick Maguire on What to Do When United Way Mov… |
