Why I Started Blogging

August 19, 2013

Today I begin my fifth year of blogging.

As this milestone approached, I paused to reflect. Why did I originally launch this blog? What initially motivated me to write?

Well, I must first confess that I did not begin with well-defined objectives.

But neither did I begin riding a bicycle with clear-cut goals. As a young boy, I began riding with no specific destination in mind. As I gained momentum, I began to wonder where fate might take me, and I realized that the journey itself could be the ultimate reward.

In many ways, that’s what happened with this blog. I just started to write and along the way I realized how much I have enjoyed the journey.

Yet, in retrospect, I can discern several underlying motives that initially fueled my efforts as a fledgling blogger. When I began blogging, I never articulated these objectives, but I now realize that I started blogging for the following reasons:

  1. To share marketing ideas. For several years I had taught marketing at a local university and had recently quit teaching. I missed being in the classroom, though, because I love to talk about marketing, strategy and communications. My new blog provided a forum where I could continue to share my ideas and opinions. Though blogging satisfied my need for creative expression, I also discovered that this platform was not as interactive as standing in front of a room full of bright, curious college students. Read the rest of this entry »