Shortly after I stepped into my leadership role at the American Red Cross, a member of my marketing group chose not to be part of the new team.
Her departure gave me the opportunity to recruit someone new, so I spent considerable time thinking about how to forge a strong partnership between 1) the individuals I inherited and 2) those I would select myself.
In consultation with team members that remained, I developed this list of 10 characteristics to describe the commitment, the loyalty and the engagement of every contributing member of my marketing group:
- We are inspired by the mission of the marketing department, knowing that our special group exists to ensure the success of the American Red Cross.
- As we visualize the role of marketing within the organization, we are proud to be a part of an exceptional consulting team working on projects that really matter.
- We value diversity within our team, knowing that each of us makes a unique contribution to the department, to the organization and ultimately to the community.
- We build synergy whereby the whole is greater than the sum of its parts. In so doing, we recognize the interdependence of every member of the team.
- When one of us succeeds, that person appreciates and acknowledges the contributions of teammates, knowing that success is often a team effort.
- We celebrate when another member of the team excels. After all, we know that one teammate’s success reflects positively on our entire group.
- When something goes wrong, we avoid pointing fingers and assigning blame. Instead, we join hands with others to seek solutions and to look for the learning embedded within the situation.
- We assume positive intentions on the part of others. In circumstances where there is a potential for misunderstanding, we proactively seek clarification.
- We are loyal to other members of the team, especially in their absence. We focus on the positive, affirming attributes of our co-workers and teammates.
- We always operate from an abundance mentality that seeks win-win solutions. We refuse to believe that our win implies a loss for someone else, knowing that a scarcity mentality spawns fear, competitiveness and retaliation.