Review the mission statement of the marketing department.
The first thing I do when confused or needing motivation is to ask myself, “Why I’m doing this? What’s the purpose? What is my mission?”
When I began working at the American Red Cross four years ago, I clarified the role of our marketing and communication function, articulating that our mission is to:
- Build and strengthen interactive relationships with key audiences.
- Increase community support of the local chapter.
- Generate revenue, both philanthropic and earned income.
Amidst the rush of our frenetic daily activities, that mission continues to anchor me and my team as we work on a variety of important projects.
Posted by Duane Hallock 
I communicate with passion and purpose to inspire those searching for beauty and truth.
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