Day 1 – The Marketing Mission

Review the mission statement of the marketing department.

The first thing I do when confused or needing motivation is to ask myself, “Why I’m doing this? What’s the purpose? What is my mission?”

When I began working at the American Red Cross four years ago, I clarified the role of our marketing and communication function, articulating that our mission is to:

  1. Build and strengthen interactive relationships with key audiences.
  2. Increase community support of the local chapter.
  3. Generate revenue, both philanthropic and earned income.

Amidst the rush of our frenetic daily activities, that mission continues to anchor me and my team as we work on a variety of important projects.

This idea was originally created as part of the Rejuvenation Project, a month-long challenge to find one actionable idea per day that could help me to 1) keep my batteries charged, 2) remain focused on career priorities and 3) rejuvenate the creative spirit.

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