14 | October | 2010 | Duane's Dartboard

Day 3 – Job Responsibilities

October 14, 2010

Update the job description of each marketing team member.

Against the backdrop of a departmental mission statement, it seems logical to periodically review and revise our individual work responsibilities.

Though our marketing mission remains unchanged, I have revised my regular job description several times to reflect how social media and other changes affect the way I do marketing.

Because I work for the American Red Cross, my routine can be disrupted on a moment’s notice. When a disaster strikes, for example, my responsibilities immediately shift. To prepare for that, my public affairs teams has developed a matrix of our responsibilities so we immediately know what to do and where to go. The matrix even recognizes that our responsibilities will change in the hours and days following a disaster.

Holding it all together, though, is a clear understanding that our threefold role as a disaster public affairs team is to:

Assure. We assure those affected by a disaster that the American Red Cross is there to help them meet their immediate needs.
Inform. We inform the public of two things: how to get help and how to give help.
Advise. On the front lines of a disaster, we serve as the eyes and ears of the organization should there be the dissemination of incorrect information or a temporary breakdown in service. Our role, therefore, is also to advise to those making decisions about the relief efforts.