Update the job description of each marketing team member.
Against the backdrop of a departmental mission statement, it seems logical to periodically review and revise our individual work responsibilities.
Though our marketing mission remains unchanged, I have revised my regular job description several times to reflect how social media and other changes affect the way I do marketing.
Because I work for the American Red Cross, my routine can be disrupted on a moment’s notice. When a disaster strikes, for example, my responsibilities immediately shift. To prepare for that, my public affairs teams has developed a matrix of our responsibilities so we immediately know what to do and where to go. The matrix even recognizes that our responsibilities will change in the hours and days following a disaster.
Holding it all together, though, is a clear understanding that our threefold role as a disaster public affairs team is to:
- Assure. We assure those affected by a disaster that the American Red Cross is there to help them meet their immediate needs.
- Inform. We inform the public of two things: how to get help and how to give help.
- Advise. On the front lines of a disaster, we serve as the eyes and ears of the organization should there be the dissemination of incorrect information or a temporary breakdown in service. Our role, therefore, is also to advise to those making decisions about the relief efforts.
This idea was originally created as part of the Rejuvenation Project, a month-long challenge to find one actionable idea per day that could help me to 1) keep my batteries charged, 2) remain focused on career priorities and 3) rejuvenate the creative spirit.