Read a provocative, cutting-edge book on marketing.
The business section of a large book store is one of my favorite places to spend an unrushed afternoon.
I especially enjoy browsing through the marketing section. There I can always find an intriguing, avant-garde and mind-stretching book on business strategy, creativity or emerging trends.
I will usually skim through many books, but I don’t consider it to be a successful shopping trip until I’ve purchased at least one book that promises to stimulate my thinking, provoking me to see the world in a different way.
Though I love living in a virtual world, I have found no substitute for a book printed on real paper. Somehow my comprehension is enhanced when I underline key passages, make notes in the margin and dog-ear page corners for ideas worthy of special consideration.
Posted by Duane Hallock