Day 7 – A Good Marketing Book

Read a provocative, cutting-edge book on marketing.

The business section of a large book store is one of my favorite places to spend an unrushed afternoon.

I especially enjoy browsing through the marketing section. There I can always find an intriguing, avant-garde and mind-stretching book on business strategy, creativity or emerging trends.

I will usually skim through many books, but I don’t consider it to be a successful shopping trip until I’ve purchased at least one book that promises to stimulate my thinking, provoking me to see the world in a different way.

Though I love living in a virtual world, I have found no substitute for a book printed on real paper. Somehow my comprehension is enhanced when I underline key passages, make notes in the margin and dog-ear page corners for ideas worthy of special consideration.

This idea was originally created as part of the Rejuvenation Project, a month-long challenge to find one actionable idea per day that could help me to 1) keep my batteries charged, 2) remain focused on career priorities and 3) rejuvenate the creative spirit.

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