I‘m thankful for clichés. They save me time because I can “copy and paste” them into any daily situation. They keep me from having to think deeply. They conserve creativity for some future time when I might need to be more creative.
Clichés are like an old pair of shoes. They’re comfortable, despite the obvious holes. They get me where I’m going, assuming I have a destination. They appear stylish, or at least they did years ago when they were new.
I like the way clichés cleverly coagulate the flow of communication. My favorite clichés fall into these three categories:
- Verbal clichés. People who speak in clichés think they are thinking outside the box. In business, clichés are like the leaves of autumn—everywhere. Even in church I’ll hear someone with the voice of angel offering up a trite prayer that sounds pious and impressive. I pray that God will find sincerity in the hearts of those who find comfort in worn-out phrases.
- Photo clichés. If I’ve seen it once, I’ve seen it a thousand times. A nonprofit newsletter publishes a photo of a check presentation. A website shows photos of formally-dressed people who paused long enough at a charity event to “say cheese” in front of a camera. Facebook photo albums show groups of friends scrunched around restaurant tables, flashing plastic smiles and clutching their beverages of choice.
- Resume clichés. I’m beginning to think that 100% of resumes and LinkedIn profiles say exactly the same thing. If you’re planning to update yours, let me save you some time. Copy and paste this: I am a highly motivated, dynamic self-starter, results-oriented, hard-working, dedicated, team-player with excellent multi-tasking and communications skills. I have ___+ years experience in fast-paced environments. (You’re welcome.)
At the end of the day, when you boil it all down, I have never met a cliché I didn’t like. Never being content to let sleeping dogs lie, I won’t beat around the bush. Clichés sell like hotcakes. You may try to avoid them like the plague, but I think using them makes a person sound as cool as a cucumber. I get up each morning on the right side of the bed with a commitment to seize the day. Because today is the first day of the rest of my life, I will give 110%.
Have a nice day!