To a great extent, you can control what people see when they Google your name. You can proactively create the content that fills your digital footprint.
I suggest you create content that reflects the three dimensions of what your brand represents. Those categories are:
- Who you are professionally. LinkedIn is the basic platform for sharing this information. You may also decide to use other websites—perhaps even your own url—where you can showcase your portfolio, resume and other relevant information.
- Who you are personally. I recommend using Facebook for this purpose. If, however, you prefer not to use Facebook as a branding tool, then I suggest your work very hard to find another online presence where people can see you as a real person.
- How you view the world. A blog is an excellent way to share your ideas and your perspective. I recommend that your first blog posts provide information that you hope your next employer will ask you in an interview.
Creating and sharing content will make you more finadable online. This will help you build your personal brand and will increase your chances of being interviewed and ultimately hired.
These ideas on personal branding were originally presented during two workshops I conducted for the Nonprofit Leadership Alliance. The sessions were attended by current and aspiring nonprofit leaders who came from across the nation for the annual Alliance Management/Leadership Institute, the nation’s largest leadership development and networking symposium for students, faculty and nonprofit professionals. —DH