To Be Findable, Share Your Content Online

To a great extent, you can control what people see when they Google your name. You can proactively create the content that fills your digital footprint.

I suggest you create content that reflects the three dimensions of what your brand represents. Those categories are:

  1. Who you are professionally. LinkedIn is the basic platform for sharing this information. You may also decide to use other websites—perhaps even your own url—where you can showcase your portfolio, resume and other relevant information.
  2. Who you are personally. I recommend using Facebook for this purpose. If, however, you prefer not to use Facebook as a branding tool, then I suggest your work very hard to find another online presence where people can see you as a real person.
  3. How you view the world. A blog is an excellent way to share your ideas and your perspective. I recommend that your first blog posts provide information that you hope your next employer will ask you in an interview.

Creating and sharing content will make you more finadable online. This will help you build your personal brand and will increase your chances of being interviewed and ultimately hired.


These ideas on personal branding were originally presented during two workshops I conducted for the Nonprofit Leadership Alliance. The sessions were attended by current and aspiring nonprofit leaders who came from across the nation for the annual Alliance Management/Leadership Institute, the nation’s largest leadership development and networking symposium for students, faculty and nonprofit professionals. —DH

2 Responses to To Be Findable, Share Your Content Online

  1. In addition to Linkedin and Facebook, I would suggest joining an Expert Network like Gerson Lehrman Group, Maven Research, or CognoLink. There are more than 40 networks to choose from, covering virtually every industry, profession and geography. Expert networks allow you to increase your professional visibility while conducting micro-consulting engagements and networking with decision makers in your field.

    • Duane Hallock says:

      Honestly, I had never heard of these expert networks, so thanks for sharing. As I checked them out, I observed that they all have some type of consulting or transaction fees associated with them (unlike LinkedIn and Facebook). That’s not to say they are not good tools or platforms, but they are not an “apples-to-apples” comparison to other more widely-known and used social networking platforms.

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