Marketing Manifesto I – Individual Performance


dartClassic Countdown In the month leading up to the fourth anniversary of this blog’s launch, I am sharing my favorite posts. This was published on Sept. 29, 2009.


When I was chosen to lead the marketing program at the American Red Cross of Greater Kansas City, I wanted to make sure each person on the team was pulling in the same direction.

Within my first 90 days, I led my group through a two-day planning session to 1) discuss organizational priorities, 2) plan marketing projects and 3) enlist the commitment of each individual to the team effort. By the end of the retreat we had defined the following 10 characteristics that every contributing member of the marketing department should be able use in describing his or her dedication, passion and internal beliefs:

  1. I see the big picture.
  2. I see how the individual pieces fit together, and I understand the importance of my unique role.
  3. I prioritize my work and spend considerable time working in Quadrant II on projects that are important but not urgent. Because of this, I am proactive and in control of my job, my career and my life.
  4. I think strategically before acting tactically.
  5. As an internal marketing consultant, I ask affirming, empowering questions of myself and others.
  6. I approach consulting projects in a collaborative manner, finding ways to say “yes” and facilitate the success of others.
  7. I own and manage important projects where I assume responsibility for the entire planning, production and evaluation of my projects.
  8. I am a collaborative team player, contributing my energy and expertise to those projects managed by others.
  9. I have a deep desire to learn, to create and to explore. Knowing that the status quo often leads to obsolescence, I seek innovation and welcome change.
  10. I make a difference. I do work that really matters.

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