Duane's Dartboard

Classic Countdown — In the month leading up to the fourth anniversary of this blog’s launch, I am sharing my favorite posts. This was published on July 8, 2012.

In my career as a corporate communicator, I’ve written hundreds of news releases. My reasons for writing those releases fall into three categories:

1. I have something newsworthy to share. The only good reason to write a news release is because it contains actual news. That’s so basic that any further explanation would only be condescending to my esteemed communications colleagues.
2. I need to recognize a donor or partner. In the nonprofit world, a donation will occasionally carry with it a high expectation for publicity. In such cases, it’s pretty easy to decipher the communicator’s motives for writing a news release. If the headline and first paragraph focus mostly on the donor, you can assume that donor recognition was the primary reason. Granted, many sizable donations have a significant impact in the community. That is inherently newsworthy and therefore deserving of a news release (which would automatically move it to my first category).
3. I am too weary to fight internal politics. Entrenched within any organization, you will find someone who believes that his or her “cotton candy” fluff is newsworthy. (Actually, if you’re a communicator, that person will find you.) Perhaps they want recognition during a special month honoring their particular profession. Maybe they just feel good about what they do and want the world to know. Reluctantly, I’ll admit that on rare occasions I’ve taken the path of least resistance and written an insipid press release merely to pacify someone for political reasons. Read the rest of this entry »

Classic Countdown — In the month leading up to the fourth anniversary of this blog’s launch, I am sharing my favorite posts. This was published on July 15, 2012.

Recently I awoke from a long afternoon nap. Rubbing the sleep from my eyes, I looked around and realized I was in a conference room with other people.

At the other end of the room was a laptop, a projector and a screen. On the screen I saw a sleep-inducing PowerPoint that served as the teleprompter for a presenter who spoke in a monotonous, soothing and hypnotic voice.

Hoping no one noticed my return from a soporific state, I reached for my pen and tried to give the impression I was taking notes. Instead, I found myself making a list of things I hope to never again see in a PowerPoint presentation. Here’s what I came up with:

1. More than six words per slide. PowerPoint should be the backdrop against which the “actor” performs. With more than six words on a slide, it’s too easy for a speaker to use it as a teleprompter and read from a prepared script.
2. Cheesy images or clip art. Not every slide needs artwork. If in doubt, leave it out. Less is more, and I appreciate simplicity.
3. Spreadsheets or tables. Some business people do not realize that PowerPoint and Excel are actually two different Microsoft Office products. For me, a spreadsheet projected onto a screen never works. Never. Read the rest of this entry »

Classic Countdown — In the month leading up to the fourth anniversary of this blog’s launch, I am sharing my favorite posts. This was published on April 21, 2010.

After all these years, I continue to be disappointed when I hear someone suggest that a communications objective is “to raise awareness.” I can’t begin to count the number of times I’ve been in a meeting and someone profoundly states, “We just need to get the word out. We need to let the public know about us.”

Let me emphatically state:  Raising awareness is NOT a marketing goal. It is a means to an end and should always be regarded as a tactic in support of some higher-level strategy.

Earlier this month I listened as a nonprofit communicator talked about media relations. She used examples from her organization to talk about writing press releases, pitching stories to the news media and developing relationships with reporters and assignment editors. I was tempted to quibble with her implied assumption that the traditional media are not waning in significance. When someone asked about social media, she brushed off the “new media” as not being serious forms of communication. I couldn’t disagree more, but I’ll save that rant for another occasion. Read the rest of this entry »

Classic Countdown — In the month leading up to the fourth anniversary of this blog’s launch, I am sharing my favorite posts. This was published on Nov. 5, 2009.

I think committees are a colossal waste of time. Too often they focus on process rather than impact. The typical agenda emphasizes “coloring within the lines” rather than creating collaboration. Attendees are probably there because they are required to be, not because they necessarily have something to contribute.

Over time, a committee tends to take on a life of its own. It creates work to perpetuate its existence. It looks for problems to solve in areas where problems didn’t exist until they were created by problem-solving committee members.

When I’ve chaired committees I’ve often struggled to understand why the committee was originally created and why it continues to exist. I’ve been a member of committees where I was able to catch up on my reading while held hostage by PowerPoint presentations intended to torture me with a meaningless dump of information. As a nonprofit leader, I’ve staffed numerous committees where I wondered how to best use the time of busy volunteers who thought committee work was a good way to be engaged in a worthwhile cause.

Mostly my efforts to improve committee life have been futile.

Okay, enough whining about committees. Let’s shift gears. At the risk of appearing to contradict everything I’ve just said, let me state that I deeply believe the following:

1. All of us are smarter than any of us. Together we share a collective wisdom that far outweighs that of even the most talented member of the group.
2. The whole is greater than the sum of the parts. A certain synergy can be created when we build on the strengths of each other.
3. The best ideas are those created with diversity of thinking. Against the backdrop of a shared vision, we each can make a unique contribution to a project. Read the rest of this entry »

Classic Countdown — In the month leading up to the fourth anniversary of this blog’s launch, I am sharing my favorite posts. This was published on Sept. 23, 2011.

This weekend I will be missing my high school reunion.

There in the brisk, rarefied air of Colorado, my former classmates will come together on the site where we once ruled the world. All weekend—especially late into Saturday night—my friends will reminisce about those Camelot years, that special time we now call “the good old days.”

I wish I could be there for three reasons. First, I really like the people I went to high school with. Second, I would find it reinvigorating to relive those special days that were filled with so much fun. Finally, I feel a need to defend my reputation when Kenny, the quintessential storyteller, regales our alumni group with wild stories that are always embellished and often fabricated.

Yes, those were the good old days, and they were good for the following reasons:

My selective memory

I am certain those high school days were not as wonderful as they now appear when relived through filtered memories and creative storytelling. Having a selective memory helps me to forget the bad and focus on the good. I prefer it that way.

To make today one of tomorrow’s “good old days” I will deliberately focus on the positive and minimize thinking about whatever might be lurking in the dark, sinister shadows.

Our teenage innocence

It felt like a simpler time back then. We didn’t know what we didn’t know, and that innocence made the world seem safer, warmer and even more colorful. Back then we were not saturated with 24/7 television “news” channels, nor did Twitter trends feed us with unending access to breaking news.

To make today one of tomorrow’s “good old days” I will regularly find quiet times when I can withdraw temporarily from the chaos and terror that threatens to destroy our world. Read the rest of this entry »

Classic Countdown — In the month leading up to the fourth anniversary of this blog’s launch, I am sharing my favorite posts. This was published on Aug. 20, 2009.

Having earned a master’s degree in marketing, I feel confident in asserting that marketing is not really all that complicated.

When I taught marketing at a local university, the CEO of a major company invited me to speak at the planning retreat of his regional managers. He sheepishly asked, “Can you condense into 15 minutes everything you teach in a 16-week class?” Tongue-in-cheek, I replied, “Actually, I only have 15 minutes of marketing knowledge. The hard part is stretching that over an entire semester.”

In more than 20 years of working on projects and coaching others as they engaged in their own marketing endeavors, I have learned the following 10 things about marketing:

1. Marketing is based upon common sense, though such sense is uncommon.
2. The social media revolution is the best thing to happen to marketing in a long, long time—even though the rules for marketing success are forever changed.
3. Old-school marketers who try to tightly control the message will become increasingly frustrated, disoriented and ultimately obsolete.
4. If you’re not creating community and engaging people in conversations, then you’re still living in a 1.0 world—even if you are using 2.0 tools and technology.
5. Communications comes at the end of the marketing process, not at the beginning.
6. If you aim your message at no one in particular, don’t be surprised if no one in particular responds.
7. Marketing will always flounder when not in pursuit of a measurable goal.
8. If a product, service or person cannot be differentiated, it cannot be marketed.
9. Without a quid-pro-quo exchange, you’ll never have a solid marketing program. After all, marketing is the exchange of something of value for something you need.
10. Value can be defined only by the customer, not the company producing the product or service. (Nonprofit organizations especially have trouble with this.)

From your experience, what additional observations can you share? Can you elaborate on any of these axioms? Do you disagree with any of them?

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Classic Countdown — In the month leading up to the fourth anniversary of this blog’s launch, I am sharing my favorite posts. This was published on Aug. 19, 2009.

Helen Keller was right when she said, “The most pathetic person in the world is someone who has sight, but has no vision.” It seems like everyone talks about the importance of vision, but very few people have a vivid image of what they hope their future will look like.

Following are 10 things I’ve observed during more than 20 years of work experience:

1. Where there is no vision, people perish.
2. In the land of the blind, the one-eyed man is king.
3. Tactics not tied to strategy are nothing more than busywork.
4. When you and I are not pursuing the same goal, then we’re not on the same team.
5. When you and I focus on the same goal from different vantage points, we have stereoscopic vision that gives us better depth perception.
6. The effectiveness of a vision statement can be measured in its ability to inspire people to rally around a shared picture of what can be—and must be—their new reality.
7. A compelling vision is future-focused and usually threatens those deeply vested in the status quo.
8. Progress always requires change, but not all change is progress.
9. Every project can be improved by periodically asking, “Why are we doing this?”
10. As Stephen Covey says, it is essential to “begin with the end in mind.”

What would you add? Have you been inspired by someone who had an exceptional vision for the future? What did you learn from that person? How did he or she inspire you?

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Classic Countdown — In the month leading up to the fourth anniversary of this blog’s launch, I am sharing my favorite posts. This was published on Aug. 18, 2009.

One of my favorite songs is Louis Armstrong’s rendition of What a Wonderful World. It reminds me that our time in this world can be a wonderful adventure, especially if we don’t take ourselves too seriously.

Together we share life’s journey, though we may be at different places along the path. I’ve traveled quite a few miles, and though I’m no philosopher, I’ve learned a few things along the way. For the benefit of my fellow travelers, I share the following observations:

1. Everything happens for a reason.
2. Meaning and purpose can always be found in the midst of chaos.
3. Knowing some of the questions is better than having all of the answers.
4. Every thought, every choice and every action has consequences.
5. What one focuses upon in life expands.
6. We live in a world of abundance where there’s enough for everyone.
7. In a win-lose situation, there are usually no winners.
8. Diversity divides when we only focus on differences, but it enriches when we build on those things we share in common.
9. No matter how good the “good old days” may have seemed, we’ve got to believe that our best days are yet to come.
10. Life only makes sense when viewed from an eternal perspective.

Okay, that’s my initial list. What do you think? I’d like to hear what you’ve learned from your own, unique journey.

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