Day 1 – The Marketing Mission

October 12, 2010

Review the mission statement of the marketing department.

The first thing I do when confused or needing motivation is to ask myself, “Why I’m doing this? What’s the purpose? What is my mission?”

When I began working at the American Red Cross four years ago, I clarified the role of our marketing and communication function, articulating that our mission is to:

  1. Build and strengthen interactive relationships with key audiences.
  2. Increase community support of the local chapter.
  3. Generate revenue, both philanthropic and earned income.

Amidst the rush of our frenetic daily activities, that mission continues to anchor me and my team as we work on a variety of important projects.

Read the rest of this entry »

Leave a Comment » | My Favorite Posts | Tagged: , , | Permalink
Posted by Duane Hallock

The Rejuvenation Project

October 11, 2010

Admit it. From time to time we all need to recharge our batteries. We need to regain momentum. We need to rejuvenate ourselves.

Recently over a cup of coffee, a friend confided that his career was losing momentum. He feared he’d lost his creative touch and he no longer felt a passion to excel.

As our conversation progressed, we began brainstorming ideas to help him get back on track. I suggested that during the coming month he identify one action per day that might help him to rejuvenate his stalled career. After mulling the merits, he accepted the challenge. He then turned the tables on me, inviting me to create my own list. Without much hesitation, I accepted.

During the next month I listed 31 ideas that I might use to rejuvenate myself, to nurture my creative spirit and to remain focused on career priorities.

At the end of the month we both were rejuvenated. We had found new energy. He shared his list and asked if I would share mine. Though my ideas had been written for my own private use, I found the process to be so invigorating that I willingly shared.

I then began thinking that others might find inspiration for adapting a similar process to their own specific circumstances. So, during the next 31 days I will publish one new blog post per day, sharing my list of things I am actually doing to improve my performance as a marketing leader. Though these ideas were written from my perspective as a marketing professional within the American Red Cross, my hope is that these posts can be adapted by anyone who feels the need for rejuvenation.

Please share additional ideas of what has worked for you or others you know. Thank you!

4 Comments | My Favorite Posts | Permalink
Posted by Duane Hallock

Next Entries »