What Is 2.0? A New Era Defined

February 17, 2010

We hear a lot of people talking about the 2.0 world we live in. Marketers refer to social media tools as Web 2.0. The titles of business books increasingly contain that magical number—2.0.

But what does “2.0” mean? How are things different now than they were before? What has changed?

For starters, let’s agree that the social media revolution has created an entirely new landscape—a 2.0 world. The changes are so profound that those who do not understand it will soon find themselves on the sidelines, confused and perhaps even angry that the world has passed them by.

The social media revolution is really not that confusing. The more we understand and embrace the changes, the more powerful social media will become. Here is my brief comparison of the differences I see between a 1.0 and a 2.0 world:

Let’s look at the nuances between the two. Read the rest of this entry »


%d bloggers like this: