Last month I was honored to speak before a class of university students preparing for careers in the nonprofit sector. Our topic of conversation was social media.
We talked about the trends in social media, ways to use social media in a nonprofit organization and the blurring of our personal and professional lives.
We even discussed using social media tools for personal branding. I shared my thoughts on using Facebook to differentiate oneself when launching a career. I challenged the students to use social media to “brand” themselves in an open, transparent and authentic manner. Then, to encourage them to develop their own online presence, I did something I’ve never done.
As an experiment, I invited each student to become a guest blogger here on my personal site. I offered this space to anyone in the class who wanted to share why he or she had chosen to pursue a career in the nonprofit world. A couple of students accepted the invitation. Read the rest of this entry »