Why Do We Need a Marketing Department?

November 10, 2009

As a marketing professional, I often ask myself why my organization needs marketing. Why does my marketing department exist? What impact do we really have?

Sometimes I think it would be fun to remake the classic movie A Wonderful Life so we could see what the world would look like had we never come into existence. What would the company look like if marketing never appeared on the organization chart? What would be lost if my marketing group “went out of business?”

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