Define what success looks like to me, to my boss and to others.
A former boss once asked me, “How do you know if you’re doing a good job?”
That question prompted a series of in-depth conversations where together we established meaningful metrics to measure my success as a marketing leader. We discovered that we must consider both quantifiable and qualitative criteria when evaluating a marketing program. (During that process I became familiar with Albert Einstein’s quote: “Not everything that counts can be measured. Not everything that can be measured counts.”)
Though we wrestled with the question “How do we define success?” for quite a while, we eventually came up with a fairly useful yardstick. Yet even today— several years afterward—I keep asking myself that same question. And I keep refining my answers.
I believe it is essential for each of us to know what success looks like. Otherwise, as Yogi Berra warned, “If you don’t know where you’re going, you might wind up someplace else.”
This idea was originally created as part of the Rejuvenation Project, a month-long challenge to find one actionable idea per day that could help me to 1) keep my batteries charged, 2) remain focused on career priorities and 3) rejuvenate the creative spirit.