Profile my key clients and define their expectations.
My official job title does not contain the word “consultant,” yet that’s how I view my role—as a marketing consultant. I certainly have clients, though most of them are internal to my organization.
My clients have every right to expect that I will contribute to their success. In fact, one of the ways I measure my success as a marketer is to assess the impact I’ve had upon the success of my clients.
I also measure their satisfaction. Are they happy with the quality of my work? The timeliness? The creativity? Having answers to those questions helps me to give them more of what they need and, conversely, less of what they don’t want.
This idea was originally created as part of the Rejuvenation Project, a month-long challenge to find one actionable idea per day that could help me to 1) keep my batteries charged, 2) remain focused on career priorities and 3) rejuvenate the creative spirit.
Working with internal clients can be tricky – more so than external clients, I’ve found. Evaluating their expectations and satisfaction level is a smart way to stay on top of those relationships. Sounds good to me!
Mary, you are so right. Often internal clients have expectations that differ from external clients. Sometimes I wonder if it isn’t the “prophet in his own hometown” syndrome.