Profile my key clients and define their expectations.
My official job title does not contain the word “consultant,” yet that’s how I view my role—as a marketing consultant. I certainly have clients, though most of them are internal to my organization.
My clients have every right to expect that I will contribute to their success. In fact, one of the ways I measure my success as a marketer is to assess the impact I’ve had upon the success of my clients.
I also measure their satisfaction. Are they happy with the quality of my work? The timeliness? The creativity? Having answers to those questions helps me to give them more of what they need and, conversely, less of what they don’t want.
Posted by Duane Hallock 
I communicate with passion and purpose to inspire those searching for beauty and truth.
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