Profile our competitors and define our key points of differentiation.
Competition is an inevitable reality of life. Every individual, group and business—even a nonprofit organization—competes for survival.
I’ve long struggled with the concept of competition and whether it is compatible with an abundance mentality which says, “There’s enough for everyone.” The opposite is a mindset of scarcity which believes that for every winner there must be a correlating loser.
Our traditional paradigm of competition is founded on scarcity. No where is this more evident than in sports (which I love). In an athletic competition, one team’s victory implies another team’s defeat. A tie, of course, is the outcome when two teams lose.
I prefer to think with an abundance mindset which creates win-win scenarios. The best competition in nonprofit marketing comes when we compete against ourselves in a quest to excel. Then, when we excel, we are truly in rarefied air. We have carved out our unique niche. We have differentiated ourselves. To me, that’s the essence of competition in a world of abundance.
This idea was originally created as part of the Rejuvenation Project, a month-long challenge to find one actionable idea per day that could help me to 1) keep my batteries charged, 2) remain focused on career priorities and 3) rejuvenate the creative spirit.