If you are not findable during a job search, then you do not exist.
If I were hiring, I would not schedule even a first interview with anyone who did not have an impressive digital footprint. My philosophy is pretty straightforward: If you are a job seeker and you are not findable online, then you are invisible. If you do not have an impressive presence on LinkedIn, Facebook, a blog or other online platforms, then you do not exist!
In today’s crowded, competitive job market, you must always position yourself to be found. You should expect—and even want—for a potential employer to Google your name.
Three ways to make yourself more findable online are:
- Want to be found. A first step for many job seekers will be overcoming a misguided mindset about their online information. They mistakenly believe that having their information “out there on the Internet” is inherently a bad thing.
- Expand your digital footprint. Be visible online. Create a digital presence on enough social media platforms so that you and your brand are easily findable.
- Share your content online. The good news is that you can control much of what your next employer will find from a Google search. Blogging provides an excellent platform to showcase your passions, your commitment and your career potential.
You are destined to make a meaningful impact in the world, but first you must be found. Do everything you can to be findable.
These ideas on personal branding were originally presented during two workshops I conducted for the Nonprofit Leadership Alliance. The sessions were attended by current and aspiring nonprofit leaders who came from across the nation for the annual Alliance Management/Leadership Institute, the nation’s largest leadership development and networking symposium for students, faculty and nonprofit professionals. —DH