How to be Findable in a Competitive Job Market

dartClassic Countdown In the month leading up to the fourth anniversary of this blog’s launch, I am sharing my favorite posts. This was published on Jan. 30, 2012.

If you are not findable during a job search, then you do not exist.

If I were hiring, I would not schedule even a first interview with anyone who did not have an impressive digital footprint. My philosophy is pretty straightforward:  If you are a job seeker and you are not findable online, then you are invisible. If you do not have an impressive presence on LinkedIn, Facebook, a blog or other online platforms, then you do not exist!

In today’s crowded, competitive job market, you must always position yourself to be found. You should expect—and even want—for a potential employer to Google your name.

Three ways to make yourself more findable online are:

  1. Want to be found. A first step for many job seekers will be overcoming a misguided mindset about their online information. They mistakenly believe that having their information “out there on the Internet” is inherently a bad thing.
  2. Expand your digital footprint. Be visible online. Create a digital presence on enough social media platforms so that you and your brand are easily findable.
  3. Share your content online. The good news is that you can control much of what your next employer will find from a Google search. Blogging provides an excellent platform to showcase your passions, your commitment and your career potential.

You are destined to make a meaningful impact in the world, but first you must be found. Do everything you can to be findable.


These ideas on personal branding were originally presented during two workshops I conducted for the Nonprofit Leadership Alliance. The sessions were attended by current and aspiring nonprofit leaders who came from across the nation for the annual Alliance Management/Leadership Institute, the nation’s largest leadership development and networking symposium for students, faculty and nonprofit professionals. —DH


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