June 25, 2012
A week after interviewing candidates for a job opening, I noticed that some individuals were more memorable. I recalled the substance of some conversations better than others.
Several candidates were able to effectively differentiate themselves because of what they did during the interview. Here are some of the ways they separated themselves from the rest of the pack:
They were appropriately REACTIVE.
The best conversations came when candidates were not focused on providing the “right answers.” Rather, they responded to my questions by providing genuine, authentic and transparent answers. They demonstrated they were reactive in the following ways:
- They allowed me to set the pace of the conversation. They would slow down to elaborate when I requested more information. They would also pick up the pace when they sensed they had shared adequate information.
- They responded to my questions without rambling with answers to questions I did not ask. They listened carefully to what I asked and then reacted by providing thoughtful, transparent answers.
- They reacted to my body language or looked for other clues to make sure they were getting their message across. At times, they even asked for immediate feedback to ensure that they had appropriately addressed the questions I asked. Read the rest of this entry »
June 22, 2012
Five minutes into an interview, I can easily tell how well a person has prepared for our meeting.
Some individuals like to interview so they can practice talking about themselves.
The real winners, though, are those who focus on helping me connect the dots between my needs (first priority) and their qualifications (secondary priority). An interviewee can connect those dots only if he or she has thoroughly prepared ahead of time.
Two weeks ago I interviewed several stellar applicants for a key communications job. I observed certain characteristics among those who interviewed well, and it became obvious that prior to our meeting they had done the following:
- They studied the organization to learn about our strengths and weaknesses. They came into the meeting with a basic understanding of the opportunities and threats we faced. They had done their due diligence.
- From their research, they saw opportunities where they could make a difference. They envisioned the unique impact they could have. Prior to coming into the meeting with me, they had already connected the dots in their own mind.
- They anticipated that I might invite them to, “Tell me about yourself.” They rehearsed their response so it was not a redundant, verbal summary of what I’d already seen on their resume. Instead, they customized their “positioning statements” so they could describe themselves in a differentiated way. Read the rest of this entry »
June 20, 2012
This week I’ll wrap up the recruitment and selection of my new communications manager. As I look back on the six-week process, three thoughts resonate in my mind:
- The number of applicants was overwhelming. Though I’m confident I selected the right person, I feel sad knowing that the orchard was so full of low-hanging fruit that I was unable to connect with many, many qualified candidates.
- Too many really good people do a really bad job of branding themselves. They look the same, they use the same worn cliches and therefore they blend into a seamless stretch of beige. Only a few differentiated themselves.
- The tools for conducting a successful job search have changed. Five years ago a resume was much more important than it is today. Too many people waste time obsessing on their resume when they should be using other methods to differentiate themselves.
Among equally-qualified candidates, differentiation comes from being findable online. Differentiation comes from swimming in the deeper end of the social media pool. Differentiation comes with having writing samples, blog posts and other content show up when someone Googles your name.
From the overwhelming number of applicants, I selected a core group of impressive, highly-qualified individuals to interview in person. They had successfully differentiated themselves. They showed up in a Google search. They made it easy for me to learn more about them before I even called to schedule an interview.
The finalists I personally interviewed did certain things I wish every candidate would do. In the next three blog posts I will share 1) what they did right before the interview, 2) how they handled themselves during the interview and 3) what impressed me with their follow through after the interview.