September 8, 2010
To achieve success, members of any marketing team must be united by a compelling vision and a shared set of beliefs.
With a commitment to teamwork, I invite you to join me in believing and internalizing the following affirmations:
- We are inspired by the mission of our team.
- As we visualize the role of marketing within the organization, we are proud to be a part of an exceptional consulting team working on projects that really matter.
- We value diversity within our group, knowing that each of us makes a unique contribution.
- We build synergy whereby the whole is greater than the sum of its parts. In so doing, we recognize the interdependence of every member of the team.
- When the spotlight is on one of us individually, we appreciate and acknowledge the contributions made by our teammates, knowing that success is usually a team effort.
- We celebrate when another member of the team excels. After all, we know that one teammate’s success reflects positively on the entire group.
- When something goes wrong, we avoid pointing fingers and assigning blame. Instead, we join hands to seek solutions and to look for the learning embedded within the situation.
- We assume positive intentions on the part of others. In circumstances where there is a potential for misunderstanding, we proactively seek clarification.
- We are loyal to other members of the team, especially in their absence. We focus on the positive, affirming attributes of co-workers and teammates.
- We always operate from an abundance mentality that seeks win-win solutions. We refuse to believe that our win implies a loss for someone else, knowing that a scarcity mentality spawns fear, competitiveness and retaliation.

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Life in General, Marketing & Strategy | Tagged: abundance, diversity, manifesto, marketing, teamwork, vision |
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Posted by Duane Hallock
September 1, 2010
Every member of a team must make a unique, individual contribution to the team’s success. I want to be surrounded by people who don’t make excuses, assume individual responsibility and work towards the greater good of the team.
With a commitment to individual responsibility, empowerment and performance, I invite you to join me in believing and internalizing the following affirmations:
- I see the big picture.
- I see how the individual pieces fit together, and I understand the importance of my unique role.
- I prioritize my work and spend considerable time working on projects that are important but not urgent. Because of this, I am proactive and in control of my projects, my career and my life.
- I think strategically before acting tactically.
- Functioning as a marketing consultant, I ask affirming, empowering questions of myself and others.
- I approach consulting projects in a collaborative manner, finding ways to say “yes” and thereby facilitating the success of others.
- I own and manage important projects where I assume the entire responsibility for the planning, production and evaluation of my projects.
- I am a collaborative team player, contributing my energy and expertise to those projects managed by others.
- Knowing that the status quo often leads to obsolescence, I have a deep desire to learn, to create and to explore. I seek innovation and welcome change.
- I do work that really matters. I make a difference.

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Life in General, Marketing & Strategy | Tagged: manifesto, strategy, teamwork |
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Posted by Duane Hallock