A Manifesto for Team Performance

September 8, 2010

To achieve success, members of any marketing team must be united by a compelling vision and a shared set of beliefs.

With a commitment to teamwork, I invite you to join me in believing and internalizing the following affirmations:

  1. We are inspired by the mission of our team.
  2. As we visualize the role of marketing within the organization, we are proud to be a part of an exceptional consulting team working on projects that really matter.
  3. We value diversity within our group, knowing that each of us makes a unique contribution.
  4. We build synergy whereby the whole is greater than the sum of its parts. In so doing, we recognize the interdependence of every member of the team.
  5. When the spotlight is on one of us individually, we appreciate and acknowledge the contributions made by our teammates, knowing that success is usually a team effort.
  6. We celebrate when another member of the team excels. After all, we know that one teammate’s success reflects positively on the entire group.
  7. When something goes wrong, we avoid pointing fingers and assigning blame. Instead, we join hands to seek solutions and to look for the learning embedded within the situation.
  8. We assume positive intentions on the part of others. In circumstances where there is a potential for misunderstanding, we proactively seek clarification.
  9. We are loyal to other members of the team, especially in their absence. We focus on the positive, affirming attributes of co-workers and teammates.
  10. We always operate from an abundance mentality that seeks win-win solutions. We refuse to believe that our win implies a loss for someone else, knowing that a scarcity mentality spawns fear, competitiveness and retaliation.



A Manifesto for Individual Responsibility

September 1, 2010

Every member of a team must make a unique, individual contribution to the team’s success. I want to be surrounded by people who don’t make excuses, assume individual responsibility and work towards the greater good of the team.

With a commitment to individual responsibility, empowerment and performance, I invite you to join me in believing and internalizing the following affirmations:

  1. I see the big picture.
  2. I see how the individual pieces fit together, and I understand the importance of my unique role.
  3. I prioritize my work and spend considerable time working on projects that are important but not urgent. Because of this, I am proactive and in control of my projects, my career and my life.
  4. I think strategically before acting tactically.
  5. Functioning as a marketing consultant, I ask affirming, empowering questions of myself and others.
  6. I approach consulting projects in a collaborative manner, finding ways to say “yes” and thereby facilitating the success of others.
  7. I own and manage important projects where I assume the entire responsibility for the planning, production and evaluation of my projects.
  8. I am a collaborative team player, contributing my energy and expertise to those projects managed by others.
  9. Knowing that the status quo often leads to obsolescence, I have a deep desire to learn, to create and to explore. I seek innovation and welcome change.
  10. I do work that really matters. I make a difference.



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