List my key accomplishments and evaluate marketing’s impact.
Too often we think of accomplishments as a list of things we’ve done. We’ve all seen verbose resumes with a list of 30 bullet points under each job title. I’ll bet those “accomplishments” are little more than tasks or processes that support some undefined goal or strategy.
I want my accomplishments to reflect the results I’ve produced, the impact I’ve had and the difference I’ve made.
This past year I presented my CEO with a six-page list of what my marketing department accomplished. Rather than making a lengthy list of all the things we had done, I structured the document in a hierarchical manner categorized by the clients served. The list focused on the impact we had upon their success.
I devised the format using this three-step process:
- List Tasks. We first made a lengthy list of things we had done on a day-to-day basis. It was a master list, a compost pile of uncategorized stuff, both major and minor.
- Identify Results. I then converted the tasks into a list of achievements we produced and the projects we successfully completed.
- Understand Impact. The results were then described in a way that showed the actual benefits others derived from the our work.
Privately, I even went a step further. I looked at my accomplishments and wondered what legacy I will someday leave behind. I asked myself, “What did I actually do that someone might still be talking about in 10 years?” (That’s a sobering question.)
I can’t spend too much time, though, looking back on my accomplishments. With all the important work I have yet to do, this is no time to rest upon one’s laurels. I believe my best achievements are yet to come!
This idea was originally created as part of the Rejuvenation Project, a month-long challenge to find one actionable idea per day that could help me to 1) keep my batteries charged, 2) remain focused on career priorities and 3) rejuvenate the creative spirit.