What’s In Your Sacred Bundle?

December 25, 2011

According to legend, Indian tribes in North America preserved their heritage by telling campfire stories, illustrating them with symbolic items stored in sacred bundles.

sacred bundle contained significant artifacts from the tribe’s past, and tribal elders were responsible for sharing the stories associated with each item. Contents likely included a feather, arrow fragments, a pipe or other such relics symbolizing the tribe’s history.

Today, every organization, every family and every individual would benefit from having a sacred bundle. Each has a heritage, a culture and a history worth sharing and preserving. Below are three examples of sacred bundles within my life.

My employer

I work for the American Red Cross, an organization replete with stories depicting our rich, 130-year history.

Stories are shared about our founder, Clara Barton. We also hear stories about how individuals such as Walt Disney and Ernest Hemingway once worked for the organization. Tales of their involvement have been passed down from generation to generation.

In recent years, major disaster relief efforts have provided ample opportunities for our “tribal elders” to share stories that help relative newcomers like me to better understand our history, our culture and our tradition of helping people.

In the office building where I work, many of our walls are decorated with authentic Red Cross posters from the World War II era. Just off the main lobby you can visit our archives room where valuable artifacts from our past are displayed. There, in our “sacred bundle,” we display old uniforms, lapel pins and brittle newspaper clippings. We even have an old, wooden bureau trunk that once belonged to Gen. William Sears, Clara Barton’s field agent and private secretary. These historical items help to provide ballast for the collective memory that shapes the heritage of our organization.

My family

In our family we have several sacred bundles. On a bookshelf in our family room we display a few items that belonged to my late mother. In our hallways we proudly display family portraits and wedding photos.

My wife collects figurines. Although she has a sizable collection, she does not strive for quantity. Rather, each figurine represents an important person or event in our family’s history. Carol can make our heritage come to life as she recounts the memorable events surrounding each figurine in her display cabinet.

Myself

In an obscure corner of our basement, I store my sacred bundle. Inside are artifacts important to me, items that remind me of various points along the pathway of life’s journey.

A couple of times at special family events, I have passed around the items in my sacred bundle. As my children handled each relic, I regaled the entire family with the stories about events that have made our family a family.

Among the items in my sacred bundle are:

  1. A silver dollar that was in my pocket the night I asked a beautiful young woman to spend the rest of her life with me. To this day, that coin reminds me of the importance of marriage and the commitment I made so many years ago.
  2. A master office key from a former employer. That key reminds me of the fleeting status and authority I once held as a prince in a distant and ephemeral corporate kingdom. Though important at the time, the perks of that job now seem trivial as I look at my career in the bigger picture. Yet the key reminds me of where I came from in the journey that has brought me to where I am today.
  3. A pocket knife given to me by my grandfather on my 13th birthday. The knife was not new at the time. My grandfather himself had carried the tool in his own pocket. To me, it represents those things—mostly intangible things—that have been passed down from generation to generation.
  4. Other miscellaneous items in my sacred bundle include a bookmark, a small rock and a fountain pen. Each carries special memories. Someday I will include other symbolic items such as the LiveStrong wristband which, for the past seven years, has never left my wrist and constantly reminds me of the importance of good health.

The beginning of a new year prompts us to look forward, anticipating whatever God has in store for us during the coming months.

The end of the year also provides an opportunity to reflect on our journey so far. In these chaotic, turbulent times, we can find purpose and meaning as we share the memories preserved in a sacred bundle.

You have memories and stories that need to be told. What’s in your sacred bundle?


Things I’m Thankful for that I Once Took for Granted

November 22, 2011

In my younger days I obsessed on things I did not have, focusing both eyes on what was missing in my life. I believed I could achieve success by setting goals and then working hard to fill the voids, to reduce my deficits and ultimately to obtain more possessions.

Now I’m wiser and realize I have always been surrounded by vast abundance. Though it sounds like a cliché—especially at Thanksgiving time—I have so much to be thankful for, including the following items that are so obvious I have tended to take them for granted:

  1. My mom. Okay, I never took mom for granted, yet I assumed she would always be there. Just two years ago, mom sat at our Thanksgiving dinner table. She shared stories, told jokes and inquired about each of our lives. She was a great mother and I always knew that. Only since her unexpected passing, though, have I become fully aware of how thankful I am for the profound influence she had upon me and my family.
  2. My eyesight. I never thought much about my vision until a melanomic tumor on my retina claimed the use of my left eye. I share that information not out of self-pity—I don’t feel sorry for myself and neither should you. Quite frankly, I don’t spend much time thinking about what I’ve lost. Instead, I focus on what I still have—vision in one eye that allows me to drive, to take photographs and to enjoy the beautiful world surrounding me. For that, I am truly grateful. Read the rest of this entry »

How To Be Intellectually Curious

November 13, 2011

Last week I participated in a lively, invigorating conversation with a roomful of university students. I was privileged to be the guest speaker in a class studying administration in nonprofit organizations.

The instructor gave me a heads-up that the class was highly motivated so I’d better “bring my A game.” She promised I’d be impressed with the students’ intellectual curiosity.

Intellectual curiosity? Coming from a teacher, that’s a pretty high compliment. I was eager to find out what she meant.

Sure enough, the students electrified the classroom with their galvanizing intellectual curiosity. For more than an hour we talked and learned from each other. I even made written notes on things they taught me.

In the days afterward, I kept asking myself how one becomes intellectually curious. What are the characteristics? To answer that question, I mentally stepped back into the classroom to remind myself what transpired there. Here are three things I observed:

  1. They asked good questions. The students were genuinely curious. They asked probing, insightful questions to explore and illuminate the world around them. Though they were mature young men and women, they retained a magical, childlike curiosity. If moving into adulthood means they will someday have more answers than questions, then I hope those students never grow up. Read the rest of this entry »

Three Reasons I Love the Rule of Three

October 25, 2011

The “rule of three” has long been a favorite of storytellers, writers and public speakers.

The rule is based on the premise that three things clustered together are often more effective than things grouped in other numbers.

In childhood we heard stories about three mice, three little pigs, Goldilocks and the three bears, three musketeers and three stooges. In school we studied the three branches of government. We read drama structured in three acts. Many of us learned how the rule of thirds helps compose an interesting photograph.

Today, as a working professional, I love the rule of three for these three reasons:

  1. I can focus. In a cluttered world, the ability to focus and prioritize has become rare. I can always clarify my thinking when I brainstorm ideas, make a lengthy list of options and then select the three most important items on the list.
  2. I can organize. For complex projects, I often identify three main categories around which I can create additional structure. For each of the three priorities, I create a hierarchy of related tasks. The structure of the resulting action plan looks similar to those outlines we developed in high school English class to map an essay.
  3. I can remember. When speaking in public, I can readily recall three major topics without relying upon written notes. When being interviewed by the news media, I can remember to stay on message when I have three key points to make. When meeting an important business contact, conversation flows more naturally when I focus on three discussion topics.
I have found countless ways to apply the rule of three, but these three are especially relevant: Read the rest of this entry »

Why the Good Old Days Seemed So Good

September 23, 2011

This weekend I will be missing my high school reunion.

There in the brisk, rarefied air of Colorado, my former classmates will come together on the site where we once ruled the world. All weekend—especially late into Saturday night—my friends will reminisce about those Camelot years, that special time we now call “the good old days.”

I wish I could be there for three reasons. First, I really like the people I went to high school with. Second, I would find it reinvigorating to relive those special days that were filled with so much fun. Finally, I feel a need to defend my reputation when Kenny, the quintessential storyteller, regales our alumni group with wild stories that are always embellished and often fabricated.

Yes, those were the good old days, and they were good for the following reasons:

My selective memory

I am certain those high school days were not as wonderful as they now appear when relived through filtered memories and creative storytelling. Having a selective memory helps me to forget the bad and focus on the good. I prefer it that way.

To make today one of tomorrow’s “good old days” I will deliberately focus on the positive and minimize thinking about whatever might be lurking in the dark, sinister shadows.

Read the rest of this entry »


Are You Too Boring To Be on Facebook?

September 11, 2011

I‘m Facebook friends with a former radio journalist turned PR pro. She shares almost nothing on Facebook, saying, “I’d rather report the news than be the news.”

I don’t get it.

A relative of mine does not have a Facebook profile because, as she says, “My life is not interesting enough to share it with the rest of the world.”

You’ve got to be kidding!

I am privileged to know lots of people. They represent rich diversity of age, race, religion, politics, economic status, education and even personality. Yet, they all have one thing in common: Each has an incredibly interesting life and each has a unique story to tell.

In college I remember a guest lecturer looked across the room where a hundred or so of us had gathered. Decades later I’ve forgotten his name, but his words remain etched in my mind. He said, “The biography of every person in this room would be a best seller if written by a good writer who knows you well enough to tell your story.”

Read the rest of this entry »


Reflections after Three Years of Being on Twitter

August 30, 2011

Three years ago today my Twitter handle @duanehallock was born.

First hearing of Twitter only four months earlier, I was proud to consider myself an early adopter of a new social media tool. Although I did not see the real value of microblogging, I welcomed the new opportunity and embraced the new media platform before any of my friends or immediate co-workers followed suit.

Three years hence, I have nearly 1,000 followers. While that’s not particularly impressive by Twitter standards, I am surprised that so many people have chosen to follow my erratic stream of tweets.

I’ll admit that, like many, I am still trying to figure out where Twitter is going. In an attempt to assess Twitter’s relevance in my ever-changing world, I came up with these two lists:

Five things I like about Twitter

  1. Brevity is paramount.  I once heard a great 15-minute sermon delivered in 45 minutes. I hope that speaker has since discovered Twitter and learned the sacred art of being succinct. I hate verbosity and think it’s a great discipline for someone to say something of value in 140 characters or less.
  2. Information flows in real time.  In recent days I’ve tracked others’ tweets to get real-time information on the devastation of Hurricane Irene. I’m writing this blog post while on disaster assignment for the American Red Cross. Ironically, I created my Twitter profile on this date three years ago on the same day I participated in a planning session for Hurricane Gustav.
  3. Hashtags and searches add value. At first, the Twitter stream can appear chaotic, random and cluttered. All that information can be filtered and organized, though, to make Twitter meaningful and relevant.
  4. Read the rest of this entry »

Two Years, 124 Posts and 10 Observations

August 18, 2011

Two years ago today I launched this blog. I began much like I did when I was a kid learning to ride a bike—having no particular destination in mind but somehow trusting that the ride itself would be the ultimate reward.

Now, two years into this journey, it’s time to take a moment and 1) celebrate the distance I’ve traveled, 2) recall the scenery I’ve enjoyed along the way and 3) reflect on life’s lessons learned.

Here are a few random thoughts and observations about my blogging journey:

  1. This is actually fun. I enjoy writing and I like being a blogger. I give myself enough editorial freedom to have fun, and I’ve never seriously considered monetizing this effort, though some bloggers make good money from their writing.
  2. This is also hard work. Like riding a bike, the fun comes only with the exertion of energy. I’ve mentored several wanna-be bloggers who started and then, for a variety of reasons, never continued. Maintaining a blog for two years is a worthy accomplishment.
  3. I blog best when I follow my own rules. I’ve read countless blogs and books about blogging. They all contain rules I’ve mostly chosen to ignore. For example, they say that success comes with frequency of postings. Well, I decided long ago to publish only when I had something to say and I refuse to be bound by an arbitrary, self-imposed quota. Last year, for example, I let several guilt-free weeks slide by without posting. Read the rest of this entry »

Marketing OR Communications? If You Had to Choose, Which Would You Pick?

August 8, 2011

For years I have been amused when a nonprofit organization would label one of its key departments “Marketing AND Communications.” To me, that always seemed redundant. After all, you never hear a CFO claim responsibility for the Department of Finance, Accounting and Accounts Payable.

A university president once talked with me about leading his marketing and communications team. When I asked if he would consider shortening the title for simplicity, he emphatically declined. For that and other reasons, neither of us seriously considered forming a working partnership.

Later, when I taught marketing at another university, I spent considerable time talking about the relationship between marketing and communications. I never believed the two terms were synonymous or interchangeable, and I drilled into my students the concept that communications comes at the end of the marketing process.

Five years ago I left my position as Vice President of Marketing at United Way. Although communications was part of my portfolio, it always grated on me when my CEO referred to my department as “marketing and communications.” Although I appreciated his thorough description of my team’s role, I also thought he was being unnecessarily redundant.

Read the rest of this entry »


Career Transition, Blog Posts and a Presidential Hug

July 7, 2011

Three months ago I learned that my job at the American Red Cross would likely be eliminated.

Nationally, the Red Cross has been undergoing a massive, top-to-bottom reorganization that will affect every person affiliated with the organization. The restructuring will reduce expenses and increase revenues, all with a focus on keeping the mission relevant in a rapidly-changing environment. To their credit, our national leaders have openly shared the unfolding changes via e-mails, online videos and frequent conference calls.

Anticipating that my position would be among those eliminated by the end of the summer, I shared the discomforting news with my wife and family. Then, with the clock ticking towards the start of a new fiscal year, I launched an under-the-radar job search. I first revised my resume and LinkedIn profile. With the full understanding and support of my boss, I shifted my networking into a higher gear and sent e-mails to a couple dozen strategically-placed contacts. I was encouraged by their immediate offers to help.

Prior to launching the public phase of my job search, I developed personal business cards, a career-highlights brochure and an assortment of collateral materials to use when the appropriate time came. Read the rest of this entry »